AB 302: Chunks & Swirls of Business with Matthew McCarthy

Whether it’s Cherry Garcia, Americone Dream, Phish Food or Justice ReMix’d, Ben & Jerry’s is famous for blending ice cream with cause marketing. While many brands run away from controversy, this one runs TOWARDS it! Today, Matthew McCarthy, CEO of Ben & Jerry’s, is talking to us about their journey from a ‘scoop shop’ in Vermont to becoming one of the most recognizable brands in the world, what sets them apart, and how this iconic and pioneering brand has disrupted the ice cream industry while staying ahead of the curve. This episode of All Business was recorded during a C-Suite Network Digital Discussion. Are you a part of the C-Suite Network Community? Learn more about joining here: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices