AB 723 - Transparency in Real Estate Advertising (Effective January 2026)

Send us Fan MailCalifornia's new real estate law AB 723 requires disclosure of digitally altered property images. Effective January 1, 2026, this legislation protects consumers from misleading advertising.In this episode, Realtor Pat Kapowich explains:• AB 723 disclosure requirements for altered images• Virtual staging and photo manipulation rules• MLS compliance vs. state law requirements• Exceptions for color correction and standard photography• Legal consequences and enforcementFor California home buyers, sellers, and real estate professionals: understand what this law means for property advertising transparency.Host Pat Kapowich is a Certified Real Estate Brokerage Manager and career-long consumer protection advocate.Santa Clara County Association of Realtors 'President's Choice Award' "For demonstrating principles of good real estate practice; promoting and protecting home ownership and property rights; and distinguished service to members and the community."Industry Designations EarnedCertified Residential Specialist (CRS)Accredited Buyer's Representative (ABR)Graduate, REALTOR® Institute (GRI)Seniors Real Estate Specialist (SRES)Certified Trust & Probate Specialist (CTPS)Since 1988, regardless of market cycles, Pat maintains a median of 9 days on market for single-family homes and 8 days for condos/townhomes.Media & Publishing Covered by or written for: The Wall Street Journal, San Jose Business Journal, San Jose Mercury News, East Bay Times, Broker/Agent Magazine, Bay Area News Group, and California Association of Realtors Magazine.Pat is a lifelong resident of Silicon Valley, California. Office: 408-245-7700 | Email: [email protected] | License: Broker# 00979413Real-time market data: https://www.siliconvalleybroker.com/market