AB Replay: MoMo Not FOMO with Mark Schaefer

All businesses want momentum, but there’s more to it than luck. Mark Schaefer says there’s science behind it. That’s the idea behind his new book, “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds.” During today’s discussion, Jeffrey and Mark talk about how to use “MoMo” to gain a competitive edge, taking advantage of the certainty of business uncertainty, and how to put humanity back in marketing. Learn more about Cumulative Advantage: https://businessesgrow.com/cumulative-advantage/ Join the C-Suite Network: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices