ABA Digital Marketing Strategies: Data-Driven Marketing for Business

In this episode of EveryDay ABA, Paola, Leslie, and Brittanny sit down with Matthew Harrington, a board-certified behavior analyst and founder of the ABA Digital Marketing Agency. Together, they dive into the intersection of applied behavior analysis and marketing, exploring how evidence-based strategies can be applied to referral generation, business growth, and brand development while maintaining the highest ethical standards. Matthew shares his journey from practitioner to marketing expert, highlighting how clinical expertise and behavior modification principles translate into powerful marketing insights. The discussion unpacks how BCBAs can leverage their analytical and problem-solving skills to understand client needs, drive measurable outcomes, and thrive in marketing roles.  Listeners will gain a deeper understanding of how transferable skills from ABA support effective digital marketing, enhance referral pipelines, and foster sustainable business growth in both clinical and non-clinical settings. ☕ Support your favorite ABA podcast hosts by showing them love at buymeacoffee.com/everydayaba⭐ Help EveryDay ABA reach more people by following the show + , turning on automatic downloads, and leaving a 5-star review! 📲 Follow us on Instagram: @EverydayABA.3 for daily ABA insights and behind-the-scenes podcast updates.📖 BCBAs Get your CEU certificate here!! Get a 10% Discount at Tiny Explorings Shoes use discount code PAOLA!🎁 Earn Rewards every time you shop by using Shopkick 🤑 Earn $50 cash back by using Rakuten   📊   Earn 125,000 bonus points by opening a new Sapphire Reserve® account or 75,000 bonus points for opening a new Sapphire Preferred® account using EveryDayABA's code at Chase 📢 To advertise on this podcast please e-mail: [email protected]   By the end of this episode, listeners will be able to:Identify at least three ABA principles that can be applied to evidence-based marketing strategies.Analyze how core  behavior-analytic competencies can transfer to roles in business, consulting, or marketing contexts.Evaluate common mistakes BCBAs make when applying behavior analysis to organizational consulting or marketing, and propose corrective strategies using data-driven decision making.