Abbey Lights Up COTA With Melissa Keller

How does a nonprofit successfully host an event in a unique, highly coveted space in a way that inspires giving and grows your fundraising total each year? Today, I talk with Melissa Keller, President and Co-Founder of the Abigail E. Keller Foundation to talk about the organization's upcoming signature fundraising event, Abbey Lights Up COTA. Held each year at the Circuit of the Americas racetrack, Abbey Lights Up COTA has grown over the years into one of Austin's top and most unique signature fundraising events. The event seamlessly ties to the organization and its mission through the late Abigail E. Keller's love for racing and an unforgettable experience she had at COTA before her passing. The result is a once-in-a-lifetime experience for guests that allows ABBEY Lights Up COTA to consistently grow its revenue year-over-year. Melissa provides valuable insights on a range of topics, including tips on effectively setting up an inaugural board for a foundation in honor of a departed loved one, maintaining strong relationships with top donors to grow a devoted following for your signature fundraising event, the benefits and challenges of hosting a gala in a unique space,  and so much more. This is one episode you will definitely not want to miss.