Abdallah Massaad: The Leader Behind a Global Lifestyle Brand

from (C) Suite Talks · host Al Qasimi Foundation

Abdallah Massaad leads by paying attention to people, details, and possibility. In this episode of (C) Suite Talks, the RAK Ceramics Group CEO shares how a company rooted in Ras Al Khaimah became a global lifestyle brand, shaping homes from the Gulf to Europe and Asia. In just 15 minutes, he reveals how listening drives transformation, how design details become global bestsellers, and how a homegrown RAK brand earned its place on the world map.

Episode metadata supplied by the publisher feed · Published Dec 8, 2025

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Abdallah Massaad: The Leader Behind a Global Lifestyle Brand

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This episode was published on December 8, 2025.

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