Abhay Rajaram: AI Meets Human Taste

Laura Fu interviews Abhay Rajaram, co-CEO of Sendoso, about how AI is transforming the world of direct mail and gifting. They explore how AI enhances personalization, scalability, and effectiveness in marketing and sales campaigns, emphasizing the importance of human touch alongside automation. key topicsAI-enhanced direct mail and giftingAgentic workflows and smart deliveryPersonalization and taste in marketingGuardrails and ethical considerations in AIThe evolving role of salespeople with AI key topicsAI-enhanced direct mail and giftingAgentic workflows and smart deliveryPersonalization and taste in marketingGuardrails and ethical considerations in AIThe evolving role of salespeople with AI