ABM, Content, AI, Community, Picking Accounts | EventShark Podcast #15 with Davis Potter

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.In today’s episode, we dig into ABM (Account-Based Marketing). What is ABM? It’s targeted marketing: focusing only on the accounts (a.k.a. B2B businesses) that match your ideal customer, and not wasting resources elsewhere.We're joined by Davis Potter (CEO & Co-founder of ABM advisory firm ForgeX, and leader of a 700-person ABM community) breaks it down:- Why smart B2B teams use ABM in 2025- How content helps (original research, video, events)- Where AI fits - Dark social & community- How to choose the right accounts- What we’d do with $10K to break into a dream account- Common mistakes to avoid with ABMIf you’re a B2B marketer curious about ABM in 2025/2026, welcome to podcast episode 15!Timecodes:(0:00) - - Intro(2:36) - - The importance of ABM in B2B(3:50) - - Importance of community in Go-to-market(5:36) - - Biggest mistake people make in ABM(7:48) - - How does content play a role in ABM?(9:52) - - Common misunderstanding about thought leadership’s role in ABM(10:28) - - How is AI playing a role in ABM?(12:12) - - You have $10k to break into a target account, what would you do?(13:15) - - New EventShark hats are live now!(14:08) - - You have $10k to break into a target account, what would you do? (16:36) - - What’s a legacy B2B playbook that’s no longer good?(18:42) - - How should EventShark create a target account list?(19:52) - - PLG motions in ABM(22:02) - - Hot take on brand in ABM motions(23:42) - - Countdown Quiz(27:18) - - Outro#b2bmarketing #marketing #podcast