ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report

Account-based marketing (ABM) looks powerful on paper, yet many healthcare marketing teams walk away frustrated. The problem is not the execution, but the lack of strategic planning before getting started. In this conversation, Saul Marquez, CEO of Outcomes Rocket, breaks down why ABM delivers strong ROI in healthcare and why so many programs stall. The discussion covers missing strategy, common misconceptions about ABM tooling, and how AI is changing execution without changing the fundamentals. It is a candid look at what actually determines whether ABM creates momentum or noise.