ABM Without Signals Is Just Spam | How Top Startups Build Pipeline

Our biggest takeaway after 10 episodes of In The Trenches?GTM isn’t a playbook. It’s messy, non-linear, and full of failures.This episode is a compilation of the most tactical lessons across sales, customer success, product marketing, partnerships, and revops from our first 10 episodes of In The Trenches. Key Chapters00:23 - How to Nail Inbound (n8n’s Playbook)03:05 - How to Do Cold Outreach When Nobody Knows You05:56 - How to Sell to Enterprises Like Meta (Navigating Complex Stakeholders)12:15 - When & How to Build Enterprise Partnerships (Pigment & Celonis Framework)17:07 - How to Structure Customer Success Teams for Growth19:26 - How Product Marketers Should Experiment21:00 - How to Launch a Brand (and Create Real Demand)24:10 - How to Onboard Sales Teams for Success👥 Featuring insights from:Stefan Ross (ex-Celonis, Pigment | Co-founder, CG Partners)Yannick Marlot (Mooncard, ex-Aircall)Jaap Boven (Smartly, ex-charles)Arnon Shimoni (ex-Paid, now Solvimom)Emilio Turco (n8n, ex-Algolia)Jay Mirpuri (Light)Daniel Rotaru (Qevlar)Alexia Charbonnier (Pivot, ex-Pennylane)Hande Kahraman (DataSnipper)Sam Brown (ex-Deel, ex-DataSnipper)If you’re:A founder building your first GTM motionAn operator trying to make sense of early-stage chaosOr someone tired of polished “playbooks”This episode is for you.🔔 Subscribe for new episodes every Wednesday, 8:30AM CET