About Generosity | People of Substance with Jen Wasem

Too much of fundraising focuses on the ask. Jen Wasem is focused on what happens after.In this episode of People of Substance by LemonSkies, we talk about donor relationships, how to build them and how to keep them. Jen shares how she helps nonprofits connect supporters to the mission in ways that are personal, timely, real, and at times unexpected. Yes, even if it means inviting your donor to lunch under a leaky roof (guess who got a brand new roof a week later?).If you're in nonprofit fundraising or comms, and you’re rethinking how you engage donors year-round, not just in a campaign crunch, this is a great episode for you.About People of Substance & LemonSkiesPeople of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.Learn more about LemonSkies and our work with mission-driven organizationsFollow Olga Moshinsky Woltman