About Perception: Favorability of the Banking Industry and Economic/Community leadership with Jennifer Riordan

Welcome to the About Perception Podcast from The Garrity Group Public Relations, this is Tom Garrity. Our topic today focuses on two aspects of The 2016 Garrity Perception Survey: Perception of the banking industry and the call for buinsess owners and executives to be more involved in the solving the State’s economic and social issues.According to the 2016 survey, New Mexico residents have a 64% favorability of local banks a 35% favorability towards national banks. In addition, 76% of residents wants business owners and executives to have a more active role to improve New Mexico’s economy and 71% want the business leaders to have a more active role in solving New Mexico’s social problems.Joining me today is someone who knows a thing or two about banking, business leadership and is herself a servant leader in the community, Jennifer Riordan, Vice President with Wells Fargo.I’ve had the opportunity to know Jennifer for decades and her community involvement on a personal and corporate level is beyond admirable. One award that sums up Jennifer is an honor of receiving the Samaritan Counseling Center’s New Mexico Ethics in Business Young Leader Award.Welcome Jennifer… What do you think is driving the disparity of favorability between local and national banks?Two years ago, New Mexicans told us that they prefer shopping local small businesses over the big national stores, then identified Walmart as their favorite local small business.What are some of the ways Wells Fargo is like a local bank?Switching topics, one of the areas asked New Mexico residents about was the amount of involvement business owners and executives should have in helping to improve New Mexico’s Economy. 76% say business leaders need to have a more active role. What is your take on that response?The last topic we will touch on during our time today revolved around the amount of involvement business owners/executives should have in helping solve New Mexico’s social problems. 71% said leadership needs to have a more active role. Are you surprised by this?What are some ways that business owners and executives can get involved in helping to solve New Mexico’s social problems?Thank you for listening to the About Perception podcast on aboutperception.com. For more information about the research we discussed visit garrityperceptionsurvey.com Also, be sure to listen to some of our other perception podcasts, all available through Garritypr.com.