About Perception: Martin Waxman

Martin Waxman, of Martin Waxman Communications in Toronto, enjoys talking about the Social Media Barometer. It is his perspective on some of the trends and pressure points facing the PR/marketing profession. It also provides a forecast on how to put things into a context that makes sense for communicators.In this interview, Martin provides three (ok, it is really four) ways for organizations to effectively engage their communities.For more information about Martin visit www.martinwaxman.com