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Abstract Essay, now in its fifth season, features Nikita Vakhrushev—CEO and Founder of ASPEKT, a leading Email and SMS marketing agency—as my guest, delivering sharp insights on digital strategy, brand growth, and the power of precise audience communicati episode artwork

EPISODE · Nov 10, 2025 · 25 MIN

Abstract Essay, now in its fifth season, features Nikita Vakhrushev—CEO and Founder of ASPEKT, a leading Email and SMS marketing agency—as my guest, delivering sharp insights on digital strategy, brand growth, and the power of precise audience communicati

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Nikita Vakhrushev CEO & Founder of ASPEKT an Email & SMS Marketing Agency Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services. After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today! Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Abstract Essay, now in its fifth season, features Nikita Vakhrushev—CEO and Founder of ASPEKT, a leading Email and SMS marketing agency—as my guest, delivering sharp insights on digital strategy, brand growth, and the power of precise audience communicati

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This episode is 25 minutes long.

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This episode was published on November 10, 2025.

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