EPISODE · May 6, 2024 · 42 MIN
Absurdist Strategy is Winning Over Gen-Z with Aubrey Burrough | Ep 08
from Radical Content · host Aubrey Burrough, Eric Gray
00:00 Introduction and Background 01:43 Working with Nutter Butter and Sour Patch Kids 04:04 Using Social Media to Build a Rabid Fan Base 08:17 Challenges of Using Social Media for Brands 12:19 Connecting and Engaging with the Audience 16:19 The Creative Process and April Fool's Day Activation 23:22 The Importance of Ingenuity in Creativity 24:01 The Importance of Simplicity in Branding 24:39 Being Always On as a Brand 25:14 Seizing Opportunities in Real Time 26:09 The Power of Social Listening 28:08 The Impact of Agile Social Media Strategies 29:20 The Importance of Being Plugged In 30:15 Learning from Other Brands 32:13 Embracing Failure and Taking Risks 34:19 The Future of Marketing to Gen Z 36:23 Preparing for Gen Alpha 39:28 Saying No to Ideas and Embracing Creativity 41:10 Bringing a Comedic Approach to Marketing 44:03 Closing Remarks and Where to Follow Aubrey
Embed this episode
What this episode covers
In this conversation, Eric Gray interviews Aubrey Burrough, a senior social strategist at Dentsu Creative. Aubrey shares her experience working with brands like Nutter Butter and Sour Patch Kids, highlighting the importance of understanding the audience and creating content that is relatable and engaging. They also delve into the challenges brands face in using social media effectively and the need for brands to adapt and be willing to change. Aubrey also discusses the future of marketing to Gen Z and the upcoming generation, Gen Alpha. Aubrey encourages embracing failure and taking risks in marketing strategies and highlights the value of a comedic approach to social media.
NOW PLAYING
Absurdist Strategy is Winning Over Gen-Z with Aubrey Burrough | Ep 08
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.