Abundant Marketing Resources Can Hinder Family Firm Innovation

from Professor Mat Hughes · host Professor Mat Hughes Podcast

Professor Mat Hughes speaks with Qilin Hu about their work together on family firms and their marketing resources. Surprisingly, we find that an overreliance on marketing resources at the expense of family resources can hamper innovation efforts! Learn more through our practice-based article "Abundant Marketing Resources Can Hinder Family Firm Innovation" at FamilyBusiness.org: https://www.familybusiness.org/content/abundant-marketing-resources-can-hinder-family-firm-innovation

Episode metadata supplied by the publisher feed · Published Jul 11, 2022

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Abundant Marketing Resources Can Hinder Family Firm Innovation

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