Abundant Marketing Resources Can Hinder Family Firm Innov...

What this episode covers

Professor Mat Hughes speaks with Qilin Hu about their work together on family firms and their marketing resources. Surprisingly, we find that an overreliance on marketing resources at the expense of family resources can hamper innovation efforts! Learn more through our practice-based article "Abundant Marketing Resources Can Hinder Family Firm Innovation" at FamilyBusiness.org: https://www.familybusiness.org/content/abundant-marketing-resources-can-hinder-family-firm-innovation

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How long is this episode of Professor Mat Hughes?

This episode is 26 minutes long.

When was this Professor Mat Hughes episode published?

This episode was published on July 11, 2022.

What is this episode about?

Professor Mat Hughes speaks with Qilin Hu about their work together on family firms and their marketing resources. Surprisingly, we find that an overreliance on marketing resources at the expense of family resources can hamper innovation efforts!...

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