Accelerate Your Entrepreneurial Journey Online and In Real Life - with Sara Gross and Molly Hurford

“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you’re just grinding it out and sitting in the pack, but you’re also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media’s Business of Fitness podcast, Sara Gross shares her entrepreneurship insights on how to evolve as a leader in a growing media company and continue to make compelling content that both inspires and pays the bills. Molly Hurford is a writer and podcaster obsessed with getting more women into endurance sports and has launched several initiatives to support girls and women in athletics, including her most recent endeavor, Strong Girl Publishing. They discuss how Sara and Feisty Media balance multiple online and in-person projects, how they make viral content, plus how and when to take the leap into new initiatives. They also talk highlights from the upcoming Feisty Business Accelerator, taking place January 4th and 5th in conjunction with USAT’s Endurance Exchange conference, and why continuing education is vital - even for the most seasoned entrepreneur. In particular, they discuss:What Sara and Feisty Media have learned from developing and selling online coursesHow to foster a successful and engaged communityThe value of being in person at flagship events like the IRONMAN World ChampionshipHow to make content that people actually want to consume - and steps to making that content go viralHow continuing education as a CEO helped Sara feel more confident in her roleHow Sara learned to hone in on her leadership instinctsNetworking the right way and what you’ll learn by attending the upcoming Feisty Business Accelerator in JanuaryJoin us at Feisty Fest - September 18-20th, 2026: https://feisty.co/events/feisty-fest/Sign up to Receive The Feisty Women's Performance Newsletter:https://feisty.co/newsletters/feisty-womens-performance/Follow us on Instagram:@feisty_womens_performanceVisit the Feisty website at https://feisty.co/ for info on all of our events and podcastsSupport our Partners:Use code PERFORMANCE for 20% off at http://cozyearth.comMomentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first orderWahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByRTifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/