Accelerated Branding

Why do some brands connect when others don’t?Where should you begin when building a brand from scratch?How does an old brand become new again?It's just like in the movies.Have you ever bonded with a character in a television series or a movie? That character’s attitude, values, quirks and characteristics were most likely designed by David Freeman or one of his students.His clients are the movie studios and television networks of Hollywood. His students are the screenwriters of the biggest hit shows of the past 10 years.David Freeman’s tested, trademark techniques have now been proven to work just as well for brands as they do for fictional characters.When David called Wizard Academy and offered to teach a class, we took it straight to the major leagues:With no advance notice, we secretly premiered 2 startling days of David Freeman, myself and Shaun Courbat for Kellogg’s, Sara Lee, Chicken of the Sea and a host of other national food brands that gathered in Wizard Academy’s Tuscan Hall. The long and untamed standing ovation told us we had a tiger by the tail.Using countless examples from the rise and fall of popular brands, David clearly demonstrated there are only 3 ways to create a successful brand. He calls these the Brand Diamond, the Emotional Pulsar, and the Co-Created World. Every successful brand was unconsciously built using one of these three techniques. When a brand manager unwittingly removes the magic ingredient, the brand begins to decline.David has taught only one of these three techniques to the movie studios of Hollywood and the video game companies of Japan; the Brand Diamond, (known to the entertainment industry as the Character Diamond.) David saved both of the more advanced techniques for his alma mater, Wizard Academy.On Monday and Tuesday, October 8-9, David Freeman will teach for only the second time ever all three of his proven Blueprints for Branding:1: First you’ll learn to create a Brand Diamond using the “Character Diamond” technique that made David famous. This will enable you to give your brand a third gravitating body with a high degree of divergence and an explicit moment of convergence. (If you have no idea what that means, don’t worry. We’ll explain it in detail when you get here. All you need to know right now is that it’s the one, defining characteristic of every hit song, bestselling novel and blockbuster motion picture that has ever topped the charts.) Simply stated, the character diamond is what makes us return to a thing again and again. It makes the brand, the song, or the character in a book, movie or TV show more interesting.The most successful brands created their divergent diamonds by happy accident. David is going to teach you how to create yours by design.2: Learn how to craft an Emotional Pulsar and your brand will never grow old. It will automatically shift and change with the times, forever in step, always attractive. David Freeman will show you how.3: Learn how to frame a Co-Created World and your brand will personalize itself to every customer. It will mean 10,000 different things to 10,000 different people, but each of them will feel they understand your brand perfectly. And that it understands them, as well.Be ready for interactive discussions and detailed exercises.Participate fully and you’ll leave Austin with1: a dazzling Brand Diamond you’ll be anxious to unveil,2: a plan for creating an Emotional Pulsar,3: and you might even be able to frame a Co-Created World.In addition, I'll do my best to1.   give you a scientific understanding of how brands are built in the brain.2.   explain the mathematical magic of 3rd Gravitating Bodies and demonstrate how they enchant the unconscious.3.   illustrate the four basic business models and point out the strengths and weaknesses of each.4.   show you how to trigger widespread word-of-mouth advertising.5.   prepare you for the core changes that are coming to the marketplace.6.   teach you how to win corporate support for your innovative ideas.7.   tease you with a too-quick glimpse at the 12 Languages of the Mind.This is one of those Academy classes that will leave you with big eyes and your mouth hanging open.We promise to give you a moment to recover before taking the class photo.The best $3,000 you ever spent.It doesn’t get any better than this.We really hope to see you there.Roy H. Williams