Accelerating the green transition is a piece of CAKE - Stefan Ytterborn, CEO CAKE

Stefan Ytterborn is the founder and CEO of CAKE, the Swedish maker of premium lightweight electric motorcycles. Stefan has a long background as entrepreneur, promoter, and strategist within contemporary and industrial design and communication, covering all segments of the value chain when being responsible for developing more than 2,000 consumer products. CAKE combines all of Stefan’s experiences with interests that matter to him and that he is passionate about. Previous to CAKE, he founded and led the leading ski and cycling protection brand POC.