Accelerating the Journey from Startup to Profit: Mastering the Essentials

Send a question or message to Kate & SamIn this episode, Kate and Sam discuss the challenges of starting a business from scratch and share their insights on the essential steps needed for success. They emphasised the value of finding your unique selling proposition and focusing on the gift you have to offer. Kate talks about her journey of charging for her services based on value rather than time and the importance of feeling confident in your pricing.They also highlight the need to be intentional and mindful when starting a business, knowing your worth (i.e. pricing strategy) and focusing on value-driven marketing to connect with potential clients effectively.Episode Highlights:Starting a business from scratch: The importance of focusing on one specific offering that solves a specific pain point and resonates with customers.Being careful with competitor research early on to avoid imposter syndromePricing based on valueBuilding confidence in pricingAttracting the right clientsMarketing strategies for startupsNurturing relationships through email marketingAnd so much more!Connect with the Women Doing Business Hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: [email protected] Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: [email protected] with Your Hosts:Kate De Jong, PhD | Inspired Business 🌐 Website: https://katedejong.com/ 📱 Instagram: @katedejong.inspiredbusiness ✉️ Email: [email protected] Morris | The O8 🌐 Website: https://www.theo8.com/ 📱 Instagram: @the_o8crew ✉️ Email: [email protected] Business Podcast 🌐Website:   https://www.thrivingbusinesspodcast.com/ JOIN OUR WORKSHOPS🌐 https://www.thrivingbusinesspodcast.com/workshopsCOME ON THE 2026 BALI RETREAT🌐 https://www.thrivingbusinesspodcast.com/baliretreat2026