Accenture’s Amy Fuller: ‘Talent branding is not just important, it’s central’

Amy Fuller, CMO of Accenture, is overseeing an expansive list of functions throughout the company, and she likes it that way.  For a company that seems to offer an endless list of services to its clients, this isn’t much of a surprise. Accenture hosts an expansive offering of services, which include everything from strategy, technology, consulting, operations, and with its recent acquisition of ad agency, Droga5, it now boasts a strong creative services offering as well. On this week’s episode of Making Marketing, Shareen Pathak sits down with Fuller to dig deep into why B2B marketing is converging with consumer, and how the company thinks of in-housing and the role agencies play in the industry.