Accessibility: Are You Losing 20% of Your Audience?

Stats show 1 in 6 people have a disability - with 80% of those not being immediately visible. Yet 99% of emails contain critical or serious accessibility issues. We (myself included), need to do better. Not just to ensure equal access but it’s just plain good strategy. In recognition of Global Accessibility Awareness Day, in this episode I’m sharing the key things you need to think about when drafting your emails. In as simple terms as possible. From the obvious Alt Txt to the not so obvious dir attributes. From great structure that supports neurodivergent thinkers to coding that supports screen readers for the visually impaired. We talk colour contrast, structure, calls to action, touch controls and even sign up forms. The good news? At least half of this can be addressed with some simple template updates. There’s a lot to consider which is why I have included a summary plus a full range of resources on my website at yaelkeon.com/access. Other resources mentioned in the episode: Global Accessibility Awareness Day Email Marketing Consortium Accessibility Report   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.