Accessibility in Healthcare Marketing

In this episode of We Are, Marketing Happy, Jenny breaks down HHS’s new accessibility rule and what it means for healthcare organizations. With compliance deadlines approaching in 2026 and 2027, it’s essential to understand who’s affected, what WCAG 2.0 AA standards require, and how to assess your website, kiosks, and mobile apps for compliance.Jenny shares steps for getting started, including a free accessibility scan and ways to approach necessary updates. While enforcement remains uncertain, prioritizing accessibility will result in a better experience for all patients and showcase your brand’s commitment to inclusivity.Resources & NotesHHS Accessibility Rule Fact SheetADA Web Accessibility RuleFree Accessibility ScanSite Audit ToolColor Contrast ComplianceDesign Guide Based on WCAG PrinciplesFigma plug-ins are also available for additional accessibility checkpoints. However, automated tools only go so far. Having a designer and developer who understand accessibility best practices is the most reliable way to ensure compliance.Connect with Jenny:Email: [email protected]: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.