Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85

Accidental Branding: Is Your Business Sending the Wrong Signals? Ep. 85.Are you building an "accidental brand" that's working against your business goals? In this episode of Giraffes Don't Eat Steak, marketing experts Erica and Alex speak with brand specialist Nikki Shield about how businesses unknowingly create brand impressions that don't align with their true personality or business objectives.Discover why your brand exists whether you've created it intentionally or not, and learn practical strategies to ensure your visual identity and messaging consistently reflect your authentic business values.Chapters: 00:00 - Introduction 00:42 - What is an "accidental brand"? 03:07 - Why your brand is your business 05:49 - The problem of inconsistent brand personality 08:44 - How to discover your authentic brand 14:10 - Using testimonials to uncover brand truths 17:52 - Brand evolution as your business changes 21:16 - The challenge of team members creating inconsistent branding 25:44 - Brand guidelines vs. brand policing 30:47 - Tips for intentional brand creation 35:02 - How to work with Nikki ShieldConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast