EPISODE · Oct 27, 2020 · 15 MIN
Accosted by Cost Cutting Clots!
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising are often first to be reduced. Does spending less on marketing actually mean saving money, though? We dive into accounting costs, economic costs, and quantifying return to explore whether or not cutting advertising and marketing spend pays off! Take a listen, let us know what you think. Please send your thoughts, questions, and feedback to [email protected] out our website at takefivetherethinkmarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising are often first to be reduced. Does spending less on marketing actually mean saving money, though? We dive into accounting costs, economic costs, and quantifying return to explore whether or not cutting advertising and marketing spend pays off! Take a listen, let us know what you think. Please send your thoughts, questions, and feedback to [email protected] out our website at takefivetherethinkmarketingpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices
NOW PLAYING
Accosted by Cost Cutting Clots!
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m