Account-Based Marketing (ABM) Practices that Get Results

GTM Disrupted host Mike Smart gets a chance to talk go-to-market, ABM and customer growth practices with Adam Turinas, CEO & Founder of Health Launchpad a health tech marketing consultancy. His new book “Total Customer Growth” outlines how to use ABM to impact topline results. Adam reveals how several health tech companies have benefited from ABM by adopting concepts including precise targeting, personalized engagement and sales development (SDR) buy-in. Key take aways from this episode include: 1. How to break marketing lead MQL addition 2. Implementing ABM at any size company 3. Identifying and tracking Key ABM metrics 4. Achieving Total Customer Growth through account-based experience (ABX) Mike and Adam discuss the key concepts of his book. Adam shares his career journey from advertising executive to health tech entrepreneur and marketing expert. Adam’s Bio Adam Turinas is a long-time technology marketing leader and entrepreneur. Adam spent two decades marketing for Dell, IBM, Bank of America and dozens of other major marketers. In 2012 he founded, grew and eventually sold a healthcare technology software business and then created healthlaunchpad, a leading healthtech marketing firm that is teaching clients how to use ABM. To Learn more about Adam to go -- https://www.linkedin.com/in/adamturinas/ Learn more about Health Launch Pad at https://healthlaunchpad.com/