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Account Based Marketing forklart: Hvem passer det for, og funker det?

EPISODE · Apr 22, 2026 · 1H 1M

Account Based Marketing forklart: Hvem passer det for, og funker det?

from Markedslønsj

Account Based Marketing (ABM) er en strategi mange kjenner til, men hva betyr det egentlig i praksis?B2B-kjøpsreiser blir stadig mer komplekse, samtidig som teknologi og AI endrer hvordan vi jobber med salg og markedsføring. Så hvem passer ABM for, og når gir det mening?I denne episoden snakker Linn med Christopher Rajko Elverum, gründer og partner i Fjord Digital, om hva ABM er, hvordan du jobber med det og om du kan lykkes uten å bygge merkevare først. Hosted on Acast. See acast.com/privacy for more information.

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Account Based Marketing forklart: Hvem passer det for, og funker det?

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