Account-based Strategies | Insights from Evihn Vaszily, Global Manager of Omni-Channel marketing at Illumina

from CMO Chats · host The Ortus Club

Evihn Vaszily, Illumina’s Global Manager of Omni-channel Marketing, emphasizes the need for adaptable, account-based strategies and effective use of first-party data in response to tighter privacy regulations. He sees AI as a tool to enhance efficiency and believes in creating a seamless customer journey that feels unified across channels.

Episode metadata supplied by the publisher feed · Published Nov 5, 2024

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Account-based Strategies | Insights from Evihn Vaszily, Global Manager of Omni-Channel marketing at Illumina

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