Accountability and Communication with Maresa Friedman

[Interview] Steven & Melissa interview Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.

[00:48] What's Up Maresa. Ready to get hustling?

[00:58] This interview is done on location at Scale Matrix & Launch Center!

[01:29] More about Maresa and her #CreativeHustler ways.

[02:00] Done is better than perfect. #AnalysisParalysis

[02:50] People with content worse then yours are making money.

[03:05] What is an executive cat herder?

[04:10] Maresa is able to talk to everyone the best way they respond to.

[04:30] What Maresa actually does!

[05:00] Maresa can find celebrity endorsement, improve lead gen, adjust brand strategy, and so much more.

[05:40] She can guarantee income growth in 90 days if people LISTEN.

[05:50] Her goal is to create ACCOUNTABILITY.

[06:30] Marketing is coming back to wanting to buy from people they LIKE!

[06:55] A product endorsed by someone they trust, makes people want to check them out.

[07:19] Cat herding comes down to 3 things: People, process and technology.

[07:30] Who do you have, what processes are in place, and what technology do you have?

[08:15] Did you invest your life savings into your company, to just be poor?

[08:30] The world cannot support that many ballerinas.

[09:07] What was Maresa's inspiration for getting into this industry.

[10:00] Maresa was a computer nerd, and an excess talker!

[10:35] Specialized people are having trouble finding their niche.

[11:00] Why working in a Bank helps you learn to work with people.

[12:30] A one point, Maresa's only job was to keep everyone happy.

[13:00] Maresa has a genuine interest in people, but doesn't like to be attacked by business cards.

[14:00] It's gotta be a mindset shift for quality of quantity.

[14:20] Dave's Networking for Nice People!

[14:48] Maresa took a business improv course, and it was the best course she's ever taken.

[15:53] Maresa has "playground dominance" she doesn't break eye contact first.

[16:52] Maresa is actually an introvert, and it takes a lot of effort to go out.

[17:36] Don't have a conversation while looking over your shoulder for someone else to talk to.

[18:07] No one is against you, they are just for themselves.

[18:27] 15% of Maresa's business is working with start ups!

[19:03] It's like going out with a woman who wants to settle down right away.

[19:33] We all need to think about listening more then we talk.

[19:58] We have two ears and one mouth for a reason.

[20:23] Just because you're online doesn't mean you can't have purposeful communication.

[21:16] The trend in dating is to meet in person and talk.

[21:42] Maresa is all in for her lifestyle, and her inspiration comes from her parents.

[22:46] You can lead a horse to water, but you can't make it drink, however, you can put salt in his oats to make him thirsty.

[23:50] Maresa could have excuses but she prioritizes things to make her life work.

[24:20] The lifestyle may not be glamourous, but it's worth it.

[25:10] Social media captures the highlights, and it's not real life.

[25:40] Maresa's daughter wants to be a freelance dolphin trainer, and librarian.

[26:15] How Maresa gets motivated on a bad day.

[26:40] Maresa sets a timer for 10 minutes to cry over herself, and move on.

[28:40] Give yourself time to be excited, and then move on.

[29:15] Embrace your feelings, but put a box around them.

[30:10] Maresa puts a "Day of Nothing" on her calender.

[30:42] You're not a heart surgeon, you not under that much pressure.

[31:08] The most challenging part of Maresa's lifestyle is sacrificing things she doesn't want to.

[32:15] When it goes well, you need to pick and choose want you want to do to be there for the moments that matter.

[33:25] Sometimes you can be brilliant at business, but failing at life.

[33:53] Maresa says YES to things that do not make any sense.

[34:21] You need to put a box around the things you want to do.

[34:56] Sometimes you look back and think, I should've taken that opportunity.

[35:50] If you have to pay others to work, you need to reevaluate your business.

[37:09] There's a balance of evaluating your opportunities.

[38:18] Having a dialogue as an owner, and decide opportunities as a group.

[39:15] There's a lot of hand holding in some opportunities.

[40:00] I will give you my time, but you need to give me your focus.

[40:45] You get what you get.

[41:03] Maresa's #CreativeHustler would be Zig Ziglar, from Amway.

[42:22] Amway was around for a long time, but they missed the mark for marketing.

[42:57] There will never be a problem surrounding yourself with positive people.

[43:00] Maresa has no issues with MLMers!

[45:00] Do you like coke or pepsi? People either feel very strongly about one or the other.

[45:50] The power of branding in soda.

[47:00]  Traveling has helped Maresa recognize opportunities in industries she'd never thought of.

[50:20] We're all selling something, let's be honest.

[51:58] Where Maresa lives on the internet

[53:19] Melissa's Moment of Hustle

Contact:

ExecutiveCatHerder.com

MeetMeresa.com

Facebook

Instagram

Twitter

LinkedIn