Accountability and Communication with Maresa Friedman

[Interview] Steven & Melissa interview Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.   [00:48] What's Up Maresa. Ready to get hustling? [00:58] This interview is done on location at Scale Matrix & Launch Center! [01:29] More about Maresa and her #CreativeHustler ways. [02:00] Done is better than perfect. #AnalysisParalysis [02:50] People with content worse then yours are making money. [03:05] What is an executive cat herder? [04:10] Maresa is able to talk to everyone the best way they respond to. [04:30] What Maresa actually does! [05:00] Maresa can find celebrity endorsement, improve lead gen, adjust brand strategy, and so much more. [05:40] She can guarantee income growth in 90 days if people LISTEN. [05:50] Her goal is to create ACCOUNTABILITY. [06:30] Marketing is coming back to wanting to buy from people they LIKE! [06:55] A product endorsed by someone they trust, makes people want to check them out. [07:19] Cat herding comes down to 3 things: People, process and technology. [07:30] Who do you have, what processes are in place, and what technology do you have? [08:15] Did you invest your life savings into your company, to just be poor? [08:30] The world cannot support that many ballerinas. [09:07] What was Maresa's inspiration for getting into this industry. [10:00] Maresa was a computer nerd, and an excess talker! [10:35] Specialized people are having trouble finding their niche. [11:00] Why working in a Bank helps you learn to work with people. [12:30] A one point, Maresa's only job was to keep everyone happy. [13:00] Maresa has a genuine interest in people, but doesn't like to be attacked by business cards. [14:00] It's gotta be a mindset shift for quality of quantity. [14:20] Dave's Networking for Nice People! [14:48] Maresa took a business improv course, and it was the best course she's ever taken. [15:53] Maresa has "playground dominance" she doesn't break eye contact first. [16:52] Maresa is actually an introvert, and it takes a lot of effort to go out. [17:36] Don't have a conversation while looking over your shoulder for someone else to talk to. [18:07] No one is against you, they are just for themselves. [18:27] 15% of Maresa's business is working with start ups! [19:03] It's like going out with a woman who wants to settle down right away. [19:33] We all need to think about listening more then we talk. [19:58] We have two ears and one mouth for a reason. [20:23] Just because you're online doesn't mean you can't have purposeful communication. [21:16] The trend in dating is to meet in person and talk. [21:42] Maresa is all in for her lifestyle, and her inspiration comes from her parents. [22:46] You can lead a horse to water, but you can't make it drink, however, you can put salt in his oats to make him thirsty. [23:50] Maresa could have excuses but she prioritizes things to make her life work. [24:20] The lifestyle may not be glamourous, but it's worth it. [25:10] Social media captures the highlights, and it's not real life. [25:40] Maresa's daughter wants to be a freelance dolphin trainer, and librarian. [26:15] How Maresa gets motivated on a bad day. [26:40] Maresa sets a timer for 10 minutes to cry over herself, and move on. [28:40] Give yourself time to be excited, and then move on. [29:15] Embrace your feelings, but put a box around them. [30:10] Maresa puts a "Day of Nothing" on her calender. [30:42] You're not a heart surgeon, you not under that much pressure. [31:08] The most challenging part of Maresa's lifestyle is sacrificing things she doesn't want to. [32:15] When it goes well, you need to pick and choose want you want to do to be there for the moments that matter. [33:25] Sometimes you can be brilliant at business, but failing at life. [33:53] Maresa says YES to things that do not make any sense. [34:21] You need to put a box around the things you want to do. [34:56] Sometimes you look back and think, I should've taken that opportunity. [35:50] If you have to pay others to work, you need to reevaluate your business. [37:09] There's a balance of evaluating your opportunities. [38:18] Having a dialogue as an owner, and decide opportunities as a group. [39:15] There's a lot of hand holding in some opportunities. [40:00] I will give you my time, but you need to give me your focus. [40:45] You get what you get. [41:03] Maresa's #CreativeHustler would be Zig Ziglar, from Amway. [42:22] Amway was around for a long time, but they missed the mark for marketing. [42:57] There will never be a problem surrounding yourself with positive people. [43:00] Maresa has no issues with MLMers! [45:00] Do you like coke or pepsi? People either feel very strongly about one or the other. [45:50] The power of branding in soda. [47:00]  Traveling has helped Maresa recognize opportunities in industries she'd never thought of. [50:20] We're all selling something, let's be honest. [51:58] Where Maresa lives on the internet [53:19] Melissa's Moment of Hustle   Contact: ExecutiveCatHerder.com MeetMeresa.com Facebook Instagram Twitter LinkedIn