#AccountexUSA: What do accountants care about? We ask the editors

SponsorsRight Networks: https://cloudaccountingpodcast.promo/rncloudShow Notes00:13 – We managed to get three editors from the top competing accounting media properties together in one spot! 00:35 – We asked the panel  - what is top of mind in the accounting industry? 01:13 – For Accounting Today, Dan says tax and tech is at the top of readers' minds02:00 – Dan reveals a bit about AccountingWEB's approach to sharing relevant accounting news03:04 – Jess says tax law changes are what keep accountants employed03:48 – Dan says hyper-focusing too much on one specific topic, like tax, means you're missing out on the bigger and more important accounting-industry picture05:15 – Like it or not, Jess says advisory is in your future,06:39 – Dan says accountants need to realize that they're much more comfortable with change than they believe07:47 – Don't forget that small and mid-sized firm owners are entrepreneurs, combining that perceived conservatism with a huge amount of risk08:43 – Jess says the constant barrage of "Do Advisory" advice started with vendors10:53 – Seth notes that there's a dark tech and automated cloud looming over the billable hour 11:38 – The concept of killing the billable hour isn't a new one13:42 – Turn and face the change - The gentleman talk about the transformation from paper to digital in accounting media14:20 – If you want to stay on top, you've got to be willing to meet your clients where they are15:53 – Seth talks about the art of fine-tuning the accounting content to stay connected to readers17:08 – Who's gonna drive you home? The data is - in media, and the accounting industry18:35 – The guys talk "A" words - automation and advisory20:49 – As advisory services start to play a bigger role, the bigger firms are starting to be more selective about their client lists22:32 – Dan's theory - AI and advisory are going to position the smaller accounting firms for bigger success23:41 – Jess says there are three levels, when it comes to the evolution of accounting - Let's do it, Help Me do it, and Leave Me Alone!26:11 – Seth's conclusion - Automation enables greater profitability Connect with our guestsDan Hood, Editor-in-Chief of Accounting Today: https://www.linkedin.com/in/daniel-hood-3494ab49/Seth Fineberg, Managing Editor of AccountingWEB: https://www.linkedin.com/in/seth-fineberg-86aa8663/Jess Scheer, Executive Editor of Accountex Network:https://www.linkedin.com/in/jess-scheer-43038610/Get in TouchThanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus. Meet Blake and David in person! November 5-8: QuickBooks Connect in San JoseNovember 5: Practice Ignition PreCon Party in San JoseNovember 6: VIPartners Party with Gusto, Routable & Jirav in San JoseDecember 9-11: Digital CPA Conference in SeattleLimited edition shirts, stickers, and other necessities.TeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsSpotify: http://cloudacctpod.link/SpotifyGoogle Play: http://cloudacctpod.link/GooglePlayStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/Overcast