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EPISODE · Mar 18, 2026 · 34 MIN

Accounting As Detective Work: Fei Du On Data And Decisions

from Poets&Quants · host Poets&Quants

What if accounting isn’t about numbers—but about uncovering the story behind them?In this episode of Poets&Quants’ Faculty Spotlight, Gies College of Business professor Fei Du joins John A. Byrne to share how intellectual curiosity, and a desire for freedom, shaped her path into academia. What began as a practical career choice in China evolved into a passion for decoding financial statements as “clues” to how organizations think and act.Du explains how accounting, when done right, is less about calculation and more about interpretation. Through real-world examples, from COVID-era market reactions to corporate promotion systems, she shows how financial data reveals deeper truths about strategy, incentives, and human behavior.

Episode metadata supplied by the publisher feed · Published Mar 18, 2026

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What if accounting isn’t about numbers—but about uncovering the story behind them? In this episode of Poets&Quants’ Faculty Spotlight, Gies College of Business professor Fei Du joins John A. Byrne to share how intellectual curiosity, and a desire for freedom, shaped her path into academia. What began as a practical career choice in China evolved into a passion for decoding financial statements as “clues” to how organizations think and act. Du explains how accounting, when done right, is...

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Accounting As Detective Work: Fei Du On Data And Decisions

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