Accounting for change

In this episode, John Fong, founder of F28, explores the evolving role of CFOs and financial leadership in today’s fast-paced business landscape. He delves into how the CFO position has shifted to become increasingly strategic and impactful over the past decade, with 81% of CFOs recognizing this shift. John also highlights the growing trend of fractional CFOs, whose demand has surged by 103% in the past two years. Featuring John Fong Founder F28 Studio John is the founder of F28, a Fractional CFO studio that works with growth-stage companies to turn their financial chaos into strategic clarity. With over 20 years of strategic finance experience, John has served as CFO of both public and private companies across industries such as healthcare, technology, and natural resources. He has partnered with founders, CEOs, and leadership teams to guide them through the entire business lifecycle, from startup and scale-up to IPO, with a focus on building sustainable and profitable businesses. Instagram: https://www.instagram.com/jhnfong/ Twitter: https://x.com/jhnfong LinkedIn: https://www.linkedin.com/in/johnfong/ Hosted by Mo Dhaliwal CEO Skyrocket Digital Software engineer turned marketer, Mo is an entrepreneur, cultural curator and technologist. In his role as founder and CEO of Skyrocket Digital, he helps clients with business, brand and technology to launch new ideas and grow their businesses. High Agency: Conversations that Drive Growth and Transformation Instagram: https://instagram.com/highagencypod LinkedIn: https://www.linkedin.com/company/high-agency-pod/ Twitter: https://x.com/highagencypod Presented by Skyrocket Digital https://skyrocketdigital.com/ Skyrocket is the digital agency for ambitious leaders. Our capabilities empower business and marketing leaders with the confidence to launch new initiatives, grow their brands, and undergo the transformation necessary to achieve breakthrough results.