Achieving CMO and CFO Alignment with Avnita Gulati, Visa

In this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking to build a bridge for the first time, Avnita shares crucial steps to cultivating a better working relationship. Listen to hear more about the importance of having an understanding of each person's role and how to gain mutual trust. Connect with Avnita: https://www.linkedin.com/in/avnitagulati/ Learn more about Visa: https://usa.visa.com/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/  Get your cocktail kit at www.shakerandspoon.com/halffull