Achuthanand Ravi, CEO of Kula: $14 Million Raised to Build the Future of Recruiting

In today's episode of Category Visionaries, we speak with Achuthanand Ravi, CEO of Kula, a global-facing tech-forward recruitment automation platform helping recruiters across a whole range of industries manage their workflows more efficiently. Finding himself in the recruitment space almost by accident, Achuthanand has worked his way through a whole range of tech companies, giving him insights into the challenges of recruiting top talent, and how they could be overcome through automation technology. In little over a year, Kula has transformed from a fresh startup into a global company with interests in India and America, adopting a function-agnostic, region-agnostic and open position promising to revolutionize the rapidly transforming recruitment sector in a post-pandemic, remote working economy. Topics Discussed: Being successful in India without necessarily becoming an Engineer or Doctor, and how Achuthanand found his way into recruitment How Kula engages with its clients' main recruitment channels, and how their solutions set them apart from the competition Building a global brand from the bottom up, getting a foot hold across America and India Why technology came so late to the HR sector compared to sales and marketing How the uptick in HRtech promises a dynamic new global workforce Why Kula is the only platform running a recruiter-specific solution, and why they want to make everyone in every organization a recruiter The challenges of spread and scale for contemporary marketing, and why automation is key   Favorite book:  Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs