EPISODE · Jul 26, 2022 · 22 MIN
Acquire Podcast Ep14: Affirm's capturing Millennial humor, the flywheel effect, and marketing BNPL
from Tearsheet Podcast: Exploring Financial Services Together · host Tearsheet
This week on the Acquire Podcast, we’re joined by Erika White, VP of marketing and communications at Affirm. We spoke about building out a cheeky millennial-esque ad campaign, creating the flywheel effect through strong partner marketing, and some of the challenges and opportunities that come with marketing BNPL. Oh, and after two long years of pandemic, isolation, and general social weirdness –- Tearsheet is finally getting out of the screens and coming into the real world. Come September 15th, we’ll be holding our first in-person event in a long time, Tearsheet's Power of Payments Conference at Current, Chelsea Piers, NYC. Spaces are limited, register here: https://bit.ly/3vhaL6v
What this episode covers
This week on the Acquire Podcast, we’re joined by Erika White, VP of marketing and communications at Affirm. We spoke about building out a cheeky millennial-esque ad campaign, creating the flywheel effect through strong partner marketing, and some of the challenges and opportunities that come with marketing BNPL. Oh, and after two long years of pandemic, isolation, and general social weirdness –- Tearsheet is finally getting out of the screens and coming into the real world. Come September 15th, we’ll be holding our first in-person event in a long time, Tearsheet's Power of Payments Conference at Current, Chelsea Piers, NYC. Spaces are limited, register here: https://bit.ly/3vhaL6v
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Acquire Podcast Ep14: Affirm's capturing Millennial humor, the flywheel effect, and marketing BNPL
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