Acquiring Longevity with Matt Stroh

Acquiring Longevity with Matt Stroh on: Apple Podcasts | Spotify | Stitcher | Google Podcasts “I love learning about the cattle industry, and want to know more!” If that sounds like you, join our - - -> Weekly Email to be ahead of the curve on what’s happening in the industry. You’ll receive exclusives like the cost of gain equation from today’s episode, discounts on events like She’s a Hand Ranch Camp, and much more! “In our neck of the woods, we like to breed for optimums, not outliers.” Matt Stroh (13:58) Today we welcome Matt Stroh to the show to talk about his family’s upcoming annual ranch ready production sale. Matt discusses what their program is built on, and provides valuable info on where he sees the Hereford breed headed as a whole. In this episode we cover: Matt’s dedication to providing cattle that check all the boxes when it comes to longevity What to expect from the Stroh family’s sale catalog this year Why selecting for pigment, udder quality traits, and milk EPD’s matter How adding in some hybrid vigor is making ranchers' money Rate, Review, and Follow on Apple Podcasts. This helps support us so that we can continue to ranch in the next generation. Resources & Links: Check out Stroh Hereford Ranch Look through their Sale Catalog and Videos and find out more about them on their website, strohherefords.com Follow along with them on Facebook and Instagram, @strohherefordranch Check out all things Cattleman U below! Join us at She's a Hand Ranch Camp and Ranch Camp Weekends Become a member of the Collective Browse our Online Store View and subscribe to our new Video Podcast Channel Follow us on Instagram, @cattlemanu and on Facebook Find out more about KRose Company below! Be a part of Cattle Con 2025, and be sure to use code KAROLINE Follow us on Instagram, @krosecompany, @rose.karoline, and on Facebook Looking for more episodes like this one? Check out our website for more of what you love! Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.