Acquisition Best Practices: Learning To Love Your Leads

Acquisition, getting new clients “from contact to contract,” is vital to your success. So why are so many firms struggling at the most basic levels? Guest Adam Reiman, director of coaching and live events at Lawyer.com, explains. Signing a prospective client starts the instant you pick up the phone. Clients are won or lost in those critical first moments. If you’re waiting to respond to calls or putting people on hold, you may be bleeding contracts. Prospect interest drifts away in minutes, while the average law firm takes more than three days to return an initial call. Is that your firm? It’s not just getting prospects to call, it’s about converting them to clients. Reiman, says, “Treat your leads like Fabergé Eggs.” They are precious and fragile. Reiman, a leader in legal coaching and law firm development, helps firms efficiently manage leads and turn an inquiry into a signed, paying client. In this episode: The art of being “nice.” The caller is in a tough spot. Respond quickly and show empathy. The value of in person appointments and appointment reminders. Explaining why you’re the right lawyer. What makes you special. How much follow up contact is too much, and too little. The right time to explain your fee (and how to ask for the money). Bonus: Reiman urges firms to give him a call (602-828-4415) for a free “secret shopper” experience where he’ll call as a prospective client, then provide tips and areas for improvement.