Acquisition Psychology: Should I Sell or Should I Buy?

Over the past few weeks, we’ve been receiving a lot of interest from our listeners about selling and acquiring a company. Fans of To The Point will recognize our guest today, and we feel there’s no one better to speak on the matter of buying and selling businesses than our friend Ken Goodrich, President and CEO of Goettl Air Conditioning & Plumbing. Throughout his incredible career, Ken has been both a buyer and a seller. He’s been through the process many times, purchasing and selling both struggling and successful businesses. He knows from experience just what you’re thinking and feeling in all of these situations, how to communicate properly to get a deal done, and everything in between. So, if you’re considering an acquisition or the sale of your business, this is a great opportunity for you to gain some insight from someone who’s seen it all.