Across the Desk: The Little Red Book of Selling by Jeffrey Gitomer

What's the first thing you think of when it comes to sales? For me, it's every BAD sales person I've had to deal with. From car sales to timeshares to cell phone plans - I've dealt with some doozies. The problem when you are the one selling is that everybody you meet has had the same run-ins. Snakeoil techniques. Schmoozing. Telling you what you want to hear. Blech. I think I just threw up a little in my mouth just from remembering ... But it doesn't have to be that way. If you're in business you need to remember to learn everything you can about the right way so no one is thinking of you the way you think of those other guys. Your business depends on it. Today on Wise Word Wednesdays, I'm chatting up The Little Red Book of Selling by Jeffrey Gitomer. This is actually the first book I've EVER read on sales and (pun intended), I'm sold. It's practical. Applicable. Easy to understand and even easier to use for your business. Give it a listen. I promise no snakes were harmed in the making of this podcast ;)