Across the Desk: Wise Words with Make it Stick with Chip and Dan Heath

There aren't too many business books I read and immediately think: You know what? I could get more out of that. This book is one of them. Make it Stick: Why Some Ideas Survive and Others Die is terrific. Not only can it help you tell your business' story better but it can help you communicate better period. Why is this book worth reading again? It's got so many good ideas for how to stand out, be real and reach your audience that I'd be doing my business a disservice if I didn't. It's that good. Take a listen and I just might be able to convince you too. Or at least save your kidneys ...