Acting and adapting quickly with CaptivateIQ’s Mark Schopmeyer

Key Points:Mark explains how CaptivateIQ's co-founders came from the problem (01:03)Mark explains why CaptivateIQ went through three distinct versions early in the company's life (06:25)My thoughts on why it is better to launch a product before it is ready, rather than be too late (07:00)Why CaptivateIQ had such early success with an outbound sales movement (08:17)I explain why you should invest in people who have skillsets you don't, with a quote from Alibaba's Jack Ma (10:10)Mark talks through CaptivateIQ's inbound sales efforts (12:18)I weigh in on why content marketing is so important, and why companies can no longer rely on review sites to fuel sales (13:09)Mark explains CaptivateIQ's dedication to innovation in order to stay ahead of the competition (16:54)My thoughts on why companies need to bet on things far into the future, with a quote from Harvard Professor David Collis (18:54)Mark advises founders just starting out to focus on the core problem and avoid distractions (24:09)Wrap up (27:17)Mentioned:Mark Schopmeyer LinkedInCaptivateIQ WebsiteCaptivateIQ LinkedInReed Hoffman LinkedInJack Ma TwitterAlibaba WebsiteProf. David Collis WebsiteMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL