Actionable Intelligence: Moving Beyond the Digital Transformation Buzz

Is "digital transformation" in the water sector a genuine revolution, or is it mostly high-level marketing buzz? In this episode of the Water Online Show, host Travis Kennedy and returning guest host Nadia Abboud welcome Bill Blank, Director of Global Marketing Communications for Badger Meter, to cut through the industry noise and get down to practical reality.Together, they unpack why many water utilities feel paralyzed by massive tech overhauls, how to move from passive data collection to proactive decision-making, and what the future of water management actually looks like.