Active vs Passive Social Media Use, Attendee Engagement, and Festival Loyalty

from Festivals in focus · host Christine Van Winkle

Dr. Kelly MacKay interviews two festival goers, Tara and Curtis, about their experience using social media at festivals.  During this interview Kelly and her guests discuss recent research that explores how active versus passive SM activity with festival organizations influences attendee engagement, and festival loyalty. The research discussed in this podcast was supported by the Social Sciences and Humanities Research Council of Canada. This podcast was produced for the 2019 Travel and Tourism Research Association International conference in Melbourne, Australia. MacKay, K., Van Winkle, C.M., & Halpenny, E. (2019). Active vs Passive Social Media Use, Attendee Engagement, and Festival Loyalty. Travel and Tourism Research Association, Melbourne, Australia.

What this episode covers

Dr. Kelly MacKay interviews two festival goers, Tara and Curtis, about their experience using social media at festivals. During this interview Kelly and her guests discuss recent research that explores how active versus passive SM activity with festival organizations influences attendee engagement, and festival loyalty. The research discussed in this podcast was supported by the Social Sciences and Humanities Research Council of Canada. This podcast was produced for the 2019 Travel and Tourism Research Association International conference in Melbourne, Australia. MacKay, K., Van Winkle, C.M., & Halpenny, E. (2019). Active vs Passive Social Media Use, Attendee Engagement, and Festival Loyalty. Travel and Tourism Research Association, Melbourne, Australia.

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This episode was published on June 10, 2019.

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