PODCAST · society
Festivals in focus
by Christine Van Winkle
This podcast explores issues facing festivals and the research used to understand the current state of affairs
Episodes
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Active vs Passive Social Media Use, Attendee Engagement, and Festival Loyalty
Dr. Kelly MacKay interviews two festival goers, Tara and Curtis, about their experience using social media at festivals. During this interview Kelly and her guests discuss recent research that explores how active versus passive SM activity with festival organizations influences attendee…
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