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Festivals in focus

This podcast explores issues facing festivals and the research used to understand the current state of affairs

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    Active vs Passive Social Media Use, Attendee Engagement, and Festival Loyalty

    Dr. Kelly MacKay interviews two festival goers, Tara and Curtis, about their experience using social media at festivals.  During this interview Kelly and her guests discuss recent research that explores how active versus passive SM activity with festival organizations influences attendee engagement, and festival loyalty. The research discussed in this podcast was supported by the Social Sciences and Humanities Research Council of Canada. This podcast was produced for the 2019 Travel and Tourism Research Association International conference in Melbourne, Australia. MacKay, K., Van Winkle, C.M., & Halpenny, E. (2019). Active vs Passive Social Media Use, Attendee Engagement, and Festival Loyalty. Travel and Tourism Research Association, Melbourne, Australia.

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ABOUT THIS SHOW

This podcast explores issues facing festivals and the research used to understand the current state of affairs

HOSTED BY

Christine Van Winkle

CATEGORIES

society culture

Frequently Asked Questions

How many episodes does Festivals in focus have?

Festivals in focus currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Festivals in focus about?

This podcast explores issues facing festivals and the research used to understand the current state of affairs

How often does Festivals in focus release new episodes?

Festivals in focus has 1 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Festivals in focus?

You can listen to Festivals in focus on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Festivals in focus?

Festivals in focus is created and hosted by Christine Van Winkle.
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