ActiveProspect CEO Steve Rafferty on the InfutorData Acquisition and 20 Years of Building Trust in Lead Generation

In this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Steve Rafferty, CEO and Founder of ActiveProspect, for a candid conversation about one of the most significant moves in the lead generation industry in years: ActiveProspect's acquisition of InfutorData (formerly Verisk Marketing Solutions). Steve walks through the origin story of ActiveProspect, the unexpected evolution of TrustedForm from a lead verification tool into the industry's most widely used TCPA compliance solution, and how a 15-year competitive rivalry with Jornaya transformed overnight into a single unified team.The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only.This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.