Activity-Based Costing and Purpose-Driven Customer Engagement in the Safety industry with Dave White

Companies in every vertical have become acquainted with safety distributors throughout the pandemic. But there's more to this partnership than "just" PPE. Jason chats with Dave White, the purpose-driven co-owner of Quad City Safety in Davenport, IA, about back-to-basics accounting and why he favors educating customers at the expense of recording sales. "A lot of the world operates selfishly," Dave says, explaining why Quad City Safety gives away so much of its expertise through both a YouTube channel and a podcast. "I think that through being unselfish, usually you're rewarded for being [so]." It's doubtful that anyone who's had a conversation with Dave would accuse him of ulterior motives; he's that passionate about sharing life-saving products and safety information. Of course, transactions keep the business viable enough to support those multimedia endeavors. That's where Dave's accounting background comes into play. Distribution companies are littered with emotional, sales-minded individuals who are sometimes swayed by bright, shiny decisions.  Accountant-minded folks like Dave aren't so easily distracted. Dave and his Quad City Safety specialists continue to forge relationships through knowledge, regardless of how the numbers get crunched. They're committed to reliable, relatable customer care, from updating folks on the latest safety standards to demonstrating wearable gear and site-specific equipment. More often than not, those conversations result in a fall protection device ending up in the right place at the right time––and someone going home unharmed. MENTIONED IN THIS EPISODE American Society of Safety Professionals  AD Safety Network CONNECT WITH JASON LinkedIn *** For full show notes and services visit: http://www.distributionteam.com Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.    This episode was edited & mixed by The Creative Impostor Studios.  Special thanks to our sponsor for this episode: HMI Performance Incentives, providing innovative, data-driven B2B incentive solutions.