Actor or ally? How to avoid performative advocacy, in partnership with Assembly

New research found that 68% of respondents worry that when companies speak out it is a marketingploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe acompany's history on social values are important. As more and more consumers seek out brands with shared values backed by a commitment to social,political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.