EPISODE · Nov 14, 2022 · 38 MIN
Ad Blockers Effect on News Consumption
from Data Skeptic
While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.
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Ad Blockers Effect on News Consumption
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How long is this episode of Data Skeptic?
This episode is 38 minutes long.
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This episode was published on November 14, 2022.
What is this episode about?
While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed...
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