EPISODE · Apr 24, 2025 · 34 MIN
Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025
from two & a half gamers · host Lancaric.me
In this episode, we dive deep into the wild world of ad monetization trends in mobile gaming for 2025. From Vietnamese studios like ABI Games printing money daily to hypercasual reskins and even mobile rip-offs of popular Steam games, we break it all down.🎮 Games Discussed:Cooking Dom by ABI Games 🇻🇳Merge Sticker Playbook by Lion StudiosHamster Escape by Sunday GamesREPO Mobile (Steam-inspired horror)Dreamy Rooms (IAP-driven ultra-casual)Word Search Explorer by PlaySimple Games 💥💰 Discover:How some games are pulling $70K+ per day in ad revenueWhy Vietnam is crushing it in ad monetizationThe rise of hybrid casual and reskin templatesHow fake gameplay is being replaced with real engagement loopsWhy retention is still king, and creative fatigue is deadlyGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Podcast Setup04:23 Ad Monetization Trends Overview06:05 Introduction and Game Overview08:28 Deep Dive into Cooking Them by ABI Game Studios11:27 Exploring Merge Sticker Playbook by Lion Studios14:34 Hamster Escape: A New Puzzle Adventure17:29 Repo Mobile: The Horror Co-op Game19:26 The Rise of Little Company22:26 Exploring Dreamy Rooms and Premium Models25:28 Ad Revenue Insights and Game Monetization29:20 Word Search Explorer's Success Story32:30 Future Trends in Gaming and Monetization---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
What this episode covers
In this episode, we dive deep into the wild world of ad monetization trends in mobile gaming for 2025. From Vietnamese studios like ABI Games printing money daily to hypercasual reskins and even mobile rip-offs of popular Steam games, we break it all down.🎮 Games Discussed:Cooking Dom by ABI Games 🇻🇳Merge Sticker Playbook by Lion StudiosHamster Escape by Sunday GamesREPO Mobile (Steam-inspired horror)Dreamy Rooms (IAP-driven ultra-casual)Word Search Explorer by PlaySimple Games 💥💰 Discover:How some games are pulling $70K+ per day in ad revenueWhy Vietnam is crushing it in ad monetizationThe rise of hybrid casual and reskin templatesHow fake gameplay is being replaced with real engagement loopsWhy retention is still king, and creative fatigue is deadlyGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Podcast Setup04:23 Ad Monetization Trends Overview06:05 Introduction and Game Overview08:28 Deep Dive into Cooking Them by ABI Game Studios11:27 Exploring Merge Sticker Playbook by Lion Studios14:34 Hamster Escape: A New Puzzle Adventure17:29 Repo Mobile: The Horror Co-op Game19:26 The Rise of Little Company22:26 Exploring Dreamy Rooms and Premium Models25:28 Ad Revenue Insights and Game Monetization29:20 Word Search Explorer's Success Story32:30 Future Trends in Gaming and Monetization---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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Ad Monetization Secrets: Top Mobile Games Printing $$$ in 2025
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