AD Nauseam: The FTC’s Review of the Green Guides and Things to Consider with Sustainability Promises

On today’s episode of Ad Nauseam, Amy and Daniel cover two topics – the FTC’s review of the Green Guides and a recent NAD decision involving baby wipes that promised they are better for the planet.  They will discuss: (1) Are the FTC’s expectations for green claims changing? (2) Is NAD’s approach in line with the FTC approach? (3) What should advertisers do to reduce risk when making green claims? Questions & Comments: [email protected];  and [email protected]